Toitures Distinction
Target audience: Owner of houses and buildings. Google search with roof renovation keywords.
Attention: Creation of a tailor-made algorithm, making all Quebec homeowners believe that Toitures Distinction is the professional solution closest to them. Regardless of the search, the mention of ''metal roof'' and a city will direct you to this company.
We put forward the exceptional quality of the roof, as well as its lifetime warranty, in the form of a humorous video to demonstrate how long a lifetime warranty is!
To build the bond of trust, we have developed an interactive map of Quebec, with all the relocations over the years and invited customers to provide us with their contact information, in exchange for obtaining the address of a relation, in order to see in person, in addition to photos and videos.
We have also produced videos that demonstrate professionalism and customer satisfaction, exposing the huge portfolio of the company's best achievements.
Conversion: Free quote in person or remotely, via software seen from the sky! Contact information request for exact portfolio addresses.
Identrac
Target Audience: Pet owners, those with an interest in animals, subscribers to animal groups, animal rights activists, searches for keywords “microchip ”, “animals”, “safety”.
Attention: Demonstrate how a simple microchip could ensure the safety of their animal. Playing on emotions, love for their pet, reminding them that a tragedy could easily be avoided.
Conversion: Provide microchips in veterinary clinics, SPCAs, purebred animal breeders. Offer access to the website to demonstrate the simplicity of managing its microchip. View lost/found pets.